Director of a Guide Agency

Person who, as manager, plans, organizes, directs and controls the activities of a team of tour guides. He assesses the company’s situation (results, competition, industry trends, etc.), and takes part in determining prices as well as developing promotional strategies. He manages human resources (hiring staff, developing schedules, managing conflicts, etc.), financial resources (preparing budgets, administering operating costs, etc.) and the material resources of the company. She establishes and enforces company policies and standards and ensures customer satisfaction.