Market Analyst

Person who conducts market research on behalf of private companies, industry or trade associations or government economic development assistance organizations, with a view to assessing potential market opportunities for new products or services or expand regional, national or international markets for existing products or services. She must analyze supply and demand, sales volume, competitors’ turnover, prices, marketing methods, customer consumption habits, and it must attempt to forecast market trends. She also makes recommendations on how to make the products or services concerned profitable, create new markets or implement more profitable marketing methods.