Public Relations Specialist

Person who develops communication and information strategies and programs on behalf of an organization (commercial and industrial companies, political parties, professional sports teams, etc.) The public relations (PR) specialist develops and applies communication strategies in order to enhance the role and image of a company, an institution or an association. They document the needs and expectations of the public and set up information programs (press articles, conferences, trade fairs, publications, etc.). These communication professionals act as a liaison between clients and management.