Public Health England becomes UK's biggest advertiser during lockdown -  CityAM : CityAM

Person who, as responsible for advertising activities, sees to arouse the interest of the population or a target clientele for the products and services of the organization which employs him or for the products and services of an organization which mandates the advertising firm for which she works. To this end, she takes cognizance of the needs and budgets of its clients and determines the benefits of their products and services. This information will allow him, among other things, to design a brand image, a slogan, advertising messages and the setting up of one or more advertising campaigns.