Director of Advertising

A person who plans and supervises the activities related to the advertising and sales promotion of products or services on behalf of an organization. She leads a team in order to conceive and execute media strategies or advertising and promotional campaigns that she will have previously established. She must approve any advertising contract with the media and authorize the dissemination of advertising messages as well as any other information that may circulate. She will evaluate the results obtained as a result of the advertising activities carried out.