Person who publicizes the activities and services of an organization (ministry, educational institution, company, etc.) to the media and target customers and who generally sees to internal communications of a company. To do this, he determines, according to the needs and the clientele, the most appropriate means of communication (meeting of members, brochure, press release, press conference, trade fair, etc.), establishes the content of the messages and s’ ensures their distribution. She may also be responsible for responding to verbal or written inquiries the organization receives.