Person who creates custom styled hairstyles that are in harmony with the morphological structure of the face, the figure, the personality and the dress style of his clients, while considering the natural characteristics of their hair. To do this, she discusses their expectations with her clients and analyzes their physical features to determine which hairstyle options are likely to improve their appearance. She treats the hair and scalp, modifies the natural color, perms and performs cutting, styling and any other operation intended to improve the appearance and hold of the hair. In some cases, she can present her clients with hand-drawn sketches or use specialized software which, from their photo, will allow them to evaluate different hairstyle or color suggestions. She also advises her clients on products and techniques to maintain the hairstyle and ensure the good condition of the hair.