Person who writes advertising messages intended to promote products, services or an organization. Often in collaboration with the person in charge of the advertising campaign, she composes texts in the light of her knowledge of the target audience and the consumer market, depending on the advertising medium chosen (brochure, television, radio, magazine,
Person who, under the authority of a publisher, is responsible for all the texts produced so that they comply with the orientations and positions of the media. She is responsible for leading a team of journalists, taking care of the planning of the editorial staff's activities, the selection of illustrations and photographs, as well as the choice of titles
Person who researches and ensures the selection and preparation of data and documents necessary for the development of the content of a radio or television program, a film, a play, a book, a multimedia product, etc. She conducts interviews with specialists on the subjects in question and consults, with a view to gathering information, printed or audiovisual
Person who, as responsible for advertising activities, sees to arouse the interest of the population or a target clientele for the products and services of the organization which employs him or for the products and services of an organization which mandates the advertising firm for which she works. To this end, she takes cognizance of the needs and budgets
Person who is responsible for writing texts in newspapers, periodicals, magazines. In addition to preparing the models of the pages, she checks the quality of the writing of the texts (spelling, punctuation, syntax, etc.), sees to their adaptation according to the space limits and ensures the accuracy of the texts. data provided. She also chooses the visual
