Within an advertising network, the advertising director is responsible for advertising resources and for defining the offer of advertising space offered to agencies and advertisers. He eventually manages relationships with large clients (agencies and advertisers and manages advertising managers. Person who plans and supervises activities related to
Person who develops communication and information strategies and programs on behalf of an organization (commercial and industrial companies, political parties, professional sports teams, etc.) with the aim of making him known and promoting his role, his image as well as his products and services. He may be called upon to write speeches and press releases as
Person who writes advertising messages intended to promote products, services or an organization. Often in collaboration with the person in charge of the advertising campaign, she composes texts in the light of her knowledge of the target audience and the consumer market, depending on the advertising medium chosen (brochure, television, radio, magazine,
Person who, on behalf of a telemarketing agency or for another business, solicits by telephone in order to sell products or services (newspapers, magazines, food products, housekeeping services, etc.). She works from a list of potential clients or does direct solicitation from the general population. She must ensure that she is familiar with the
Person who, in an industrial or commercial enterprise, performs functions relating to the marketing of products or services. She participates in market studies which enable her to gather information on the competition or on consumers (tastes, needs, consumption habits, etc.) and to develop suitable products or services. She can coordinate the application of
Person who writes advertising messages intended to promote products, services or an organization. Often in collaboration with the person in charge of the advertising campaign, she composes texts in the light of her knowledge of the target audience and the consumer market, depending on the advertising medium chosen (brochure, television, radio, magazine,
A person who plans and supervises the activities related to the advertising and sales promotion of products or services on behalf of an organization. She leads a team in order to conceive and execute media strategies or advertising and promotional campaigns that she will have previously established. She must approve any advertising contract with the media
The sales promotion manager comes up with an action plan to encourage customers to buy the brand or products they are promoting. He goes through market research, collaborates with various departments in his company, and knows how to motivate sales forces. During and at the end of the promotion campaign, she assesses her impacts and readjusts her actions if
Person who plans, organizes and carries out activities related to the promotion and marketing of tourism products and services on behalf of a business, organization, group or region. She consults or conducts studies to target customer preferences. She develops programs and promotional activities for the products and services offered, coordinates the
The marketing director is, in a company, the member of the management that is in charge of marketing and marketing, he usually reports directly to the CEO, and is the equivalent of a HR Director or CFO in their respective fields. His primary responsibility is the widespread application of the marketing methodology within the
